Privacy policy


GU Automatic GmbH, Karl-Schiller Str. 12, 33397 Rietberg/Germany take the pro­tec­tion of per­sonal data of their cust­o­mers and pros­pec­tive cust­o­mers very seriously and comply with the data pro­tec­tion legisla­tion. In no case will the collected data be sold.

The fol­lowing informa­tion exp­lains how ela-soft gua­ran­tees this pro­tec­tion and which data is collected for which pur­pose; furthermore, users agree with the necessary use of data and are informed about their rights.

1. Per­sonal data

Per­sonal data is all data related to the user per­so­nally, e.g. name, address, e-mail addresses.

2. Responsible par­ty and data secu­rity admi­ni­s­t­rator

The responsible party in accor­dance with Art. 4 Para. 7 of EU Data Pro­tec­tion Basic Ordi­nance (DS-GVO) within the sense of data pro­tec­tion laws is GU Automatic GmbH, Karl-Schiller-Straße 12, 33397 Rietberg, Germany.

Con­tact data of data secu­rity admi­ni­s­t­rator:
Data secu­rity admi­ni­s­t­rator
Gret­sch­-Unitas GmbH Baubeschläge
Johann-Maus-Str. 3
D-71254 Ditzingen
Phone +49 7156 301-660
Fax +49 7156 301-77660

3. Data secu­rity

GU Automatic takes all necessary technical and orga­ni­sa­tional secu­rity measures to pro­tect per­sonal data against misuse and loss. All data is stored in a secure ope­ra­ting environ­ment which is not pub­licly acces­sible.Where pos­sible, con­fiden­tial data is transferred using the HTTPS pro­tocol with SSL cer­ti­ficate encryp­tion.

4. Data pro­ces­sing

When users visit the GU Automtatic web server tempora­rily saves the connec­tion data of the requesting com­puter (IP address) for system secu­rity pur­poses as stan­dard (legal basis is Art. 6 Para. 1 p. 1 lit. f of DS-GVO), 

  • iden­ti­fica­tion data of the browser and ope­ra­ting system type,
  • GU Automatic webpages visited,
  • date and dura­tion of the visit.

Addi­tional per­sonal informa­tion such as name, address, telephone number or email address is not collected unless these details are pro­vided on a vol­un­tary basis, eg in the con­text of a regi­s­t­ra­tion, a survey, a com­pe­ti­tion, or when executing a contract or requesting informa­tion. Gu Automatic cannot allo­cate the automati­cally collected data to specific individuals. A com­pi­la­tion of this data with other data sources is not made, in fact it is deleted after a sta­tistical analysis.

GU AUtomatic also captures and stores all the informa­tion users enter on the web­site or transmit to GU Automatic in any other way. Such data con­cerns eg:

  • Offer data
  • Order details
  • calcula­tion data
  • and data of general nature

GU Automatic uses the per­sonal data pro­vided by users solely for the pur­pose of technical admi­ni­s­t­ra­tion of the webpages and to fulfil the wishes and require­ments of users, i.e., gene­r­ally for the pre­pa­ra­tion and execu­tion of contracts, for the pro­vi­sion of goods and services, for the settle­ment of pay­ments, for necessary checks and to facili­tate orde­ring or boo­king by crea­ting user acco­unts, or to respond to an inquiry.
GU Automatic also uses informa­tion to improve the web­site, to prevent or detect abuse and fraud, or to enable third par­ties to carry out technical, logistical or other services for GU Automatic.
Only if the user has pre­viously given consent or if – to the extent stipu­lated by legal regula­tions – no oppo­si­tion was lodged, will GU Automatic use this data for pro­duct-related surveys and marke­ting pur­poses.
A transfer or other trans­mis­sion of per­sonal data to third par­ties occurs only to the extent described below:

  • If a disclo­sure is necessary for the pro­ces­sing of contracts
  • If the user has expressly cons­ented

Anonymised data (if an assi­gn­ment to a parti­cular person is not pos­sible) may be used by GU AUtomatic for sta­tistical pur­poses and also passed on to third par­ties.

5. Rights of the user

The user has the fol­lowing rights regarding the per­sonal data we hold for this parti­cular user:

  • Right to informa­tion,
  • Right to amend­ment or dele­tion,
  • Right to limi­ta­tion or pro­ces­sing,
  • Right to object to pro­ces­sing,
  • Right to data transfe­rability.

The user also has the right to com­p­lain to the data pro­tec­tion super­vi­sory aut­ho­rity about our pro­ces­sing of his/her per­sonal data. One such aut­ho­rity is: the regional rep­re­senta­tive for data pro­tec­tion and freedom of informa­tion in Nordrhein-Westfalen.
andesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen.

Kavalleriestr. 2-4
40213 Düsseldorf
Telefon: 0211/38424-0
Fax: 0211/38424-10

The user can withdraw permis­sion to pro­cess his/her data at any time. A cancella­tion of this kind affects the legitimacy of pro­ces­sing per­sonal data once the user has declared this to us.
Whenever the pro­ces­sing of your per­sonal data on our part is based on the assess­ment of interests, users are enti­tled to object to such pro­ces­sing. This is the case if pro­ces­sing is not a prerequi­site for fulfill­ment of a contract with the users in parti­cular, which is shown by us in each case alongside the descrip­tion of the func­tions which fol­lows. When an obje­c­tion of this kind is lodged, we ask for an expla­na­tion of why we should not pro­cess the per­sonal data in the manner in which we have done so. If an obje­c­tion is justi­fied, we check the situa­tion and either stop pro­ces­sing the data, adapt it accordingly or pro­vide com­pel­ling rea­sons worthy of pro­tec­tion for con­tinuing with the pro­ces­sing.

Users can of course object to the pro­ces­sing of their per­sonal data for adver­tising and data analysis pur­poses at any time. Users can use the fol­lowing con­tact informa­tion to inform us about their obje­c­tion to adver­tising:

6. Du­ra­tion for which the per­sonal data is saved

Unless stipu­lated otherwise, the crite­rion we use to define the sto­rage time for per­sonal data is the relevant statutory reten­tion period. Once this period has expired the data is deleted, pro­viding it is not required for fulfill­ment or ini­tia­tion of a contract.

7. Statutory or contractual regula­tions for pro­vi­sion of the per­sonal data

The pro­vi­sion of per­sonal data is partly, e.g. due to tax regula­tions, pre­scribed by law or can arise from contractual regula­tions (e.g. informa­tion on contrac­ting party). In order to conclude a contract, it may sometimes be necessary for a relevant person to pro­vide us with per­sonal data which we sub­sequently are required to pro­cess. This would be obligatory if for example our company concludes a contract with the person. If the per­sonal data were not pro­vided the contract could not be concluded. The person con­cerned must con­tact one of our employees before pro­viding per­sonal data. Our employee exp­lains to the relevant person based on the specific case whe­ther the pro­vi­sion of per­sonal data is a legal or contractual require­ment, whe­ther there is an obliga­tion to pro­vide the per­sonal data and the con­sequences of not pro­viding the per­sonal data.

8. Exis­tence of automatic deci­sion-making

Automatic deci­sion-making or pro­filing does not take place.

9. Coo­kies

In several places on the web­site or, coo­kies are used which serve to make the site more user-fri­endly, effec­tive and safe. Coo­kies are small text files which allow for users to be recog­nised. Coo­kies are small text files which allow
for users to be recog­nised. They are stored by the browser memory on the com­puter of the user. Most of the coo­kies used by ela-soft are so-called “ses­sion coo­kies”. A so-called ses­sion ID is stored in the cookie which can be used to assign various browser requests to the shared ses­sion. This allows us to iden­tify the com­puter when the user returns to our web­site. These are automati­cally deleted after the user has left the web­site.
ela-soft also uses “perma­nent coo­kies” in order to capture informa­tion about users who repea­tedly visit the web­site. This helps to achieve an optimum user guidance and the web­site user is offered the grea­test pos­sible variety and availability of new con­tent. The con­tent of a perma­nent cookie is limited to an iden­ti­fica­tion number. Name, IP address etc. are not stored. The pur­pose of coo­kies is to make the Internet offe­ring more user fri­endly and effec­tive in general. We use coo­kies to iden­tify the users who have acco­unts with us during sub­sequent visits. Otherwise users would need to log in again each time they visited using the browser.
Using the web­site is also pos­sible wit­hout coo­kies. Users can deac­tivate the sto­rage of coo­kies in their browser, limit the sto­rage to specific web­sites or adjust their browser in such a way that it noti­fies about the sending of a cookie. Users can also delete coo­kies from their hard disc. Users can con­figure their browser set­ting according to their require­ments and e.g. accept third-party coo­kies or reject all coo­kies. We warn users that they may not be able to use all func­tions of this web­site; in this case only cer­tain con­t­ents will be dis­played on the pages and res­tric­tions will be imposed on the user guidance.

10. Web analytics tool Google Analytics

This web­site uses Google Analytics, a web analytics service pro­vided by Google, Inc. (“Google”). Google Analytics uses “coo­kies”, which are text files placed on your com­puter, to help the web­site analyse how users use the site. The informa­tion gene­rated by the cookie about your use of the web­site will be trans­mitted to and stored by Google on servers in the United States.
In case IP-anonymi­sa­tion is activated on this web­site, your IP address will be truncated within the area of Member States of the Euro­pean Union or other par­ties to the Agree­ment on the Euro­pean Eco­nomic Area. Only in excep­tional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymi­sa­tion is active on this web­site. Google will use this informa­tion on behalf of the ope­rator of this web­site for the pur­pose of eva­lua­ting your use of the web­site, com­piling reports on web­site activity for web­site ope­ra­tors and pro­viding them other services rela­ting to web­site activity and internet usage.
The IP-address, that your Browser con­veys within the scope of Google Analytics, will not be asso­ciated with any other data held by Google. Users may refuse the use of coo­kies by selec­ting the appro­priate set­tings on their browser, however we point out that if they do this they may not be able to use the full func­tio­nality of this web­site. Users can also opt-out from being tra­cked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add-On for their cur­rent web browser:

The fol­lowing Google Analytics link can be used as an alter­na­tive to the browser add-on or within browsers on mobile devices Set Google Analytics Opt-Out-Cookie to prevent logging by Google Analytics within this web­site in future (the opt out only works in the browser and only for this domain). An opt-out cookie will be stored on your device. If users delete these coo­kies in this browser, they must click on this link again.
The legal basis for acqui­si­tion and sto­rage of this data is Art. 6 Para. 1 lit. f DSGVO. The data is deleted after 38 months.

11. YouTube

We use the pro­vider YouTube LLC , 901 Cherry Avenue, San Bruno, CA 94066, USA, rep­re­sented by Google Inc., 1600 Amphi­theatre Parkway, Moun­tain View, CA 94043, USA for inte­g­ra­tion of videos into our web­site. Normally as soon as you call up a page con­tai­ning embedded videos, your IP address is sent to YouTube and coo­kies are installed on your com­puter. However, the advanced data pro­tec­tion mode is enabled for the YouTube videos inte­g­rated into the site (which means that in this case alt­hough YouTube con­tacts the Google service Double Klick, per­sonal data is not eva­luated in accor­dance with the Google Privacy Policy). If you click on the video­, your IP address will be sent to YouTube and YouTube will find out that you have wat­ched the video­. If you are logged in to YouTube, this informa­tion will also be assi­gned to your user account (you can prevent this by logging out before watching the video­). For more informa­tion, refer to the YouTube Privacy Policy under

The DoubleClick service by Google Inc., 1600 Amphi­theatre Parkway, Moun­tain View, CA 94043, USA (“Google”) is used within the scope of inte­g­ra­tion. DoubleClick uses coo­kies to ensure only adverts relevant to the user are dis­played. During this pro­cess, the requesting browser is assi­gned a pseud­onym iden­ti­fica­tion number (ID) to verify which adver­ti­se­ments appeared in this browser and which adverts were cli­cked on. The coo­kies do not con­tain per­sonal informa­tion. Ultima­tely, DoubleClick coo­kies are only used to dis­play adverts based on pre­vious visits to our web pages or other web pages in the Internet.

The informa­tion gene­rated by the coo­kies is transferred by Google to a server in the USA where it is saved and used for eva­lua­tion pur­poses. Data is only transferred by Google to third par­ties if statutory regula­tions require this, or within the scope of pro­ces­sing order data.

Users can prevent coo­kies from being saved by making the appro­priate set­ting in their browser (Managing cookies in your web browser); however please note that if you do this you may not be able to use all func­tions of our web pages wit­hout res­tric­tion.
With Advert settings users define which Google adverts they see. They can also deac­tivate the per­so­nali­sa­tion of adverts. If the per­so­nali­sa­tion of adverts is deac­tivated, you may still see adverts based on fac­tors such as your approximate loca­tion which is derived from your IP address, browser type and recently used search terms.
You can also manage the coo­kies of many compa­nies which are used for online adver­tising. You can use the relevant user tools created within the scope of self-regula­tion pro­grams in many coun­tries for this, e.g. the US-Ame­rican page choices or the EU page Your Online Choices.
Google pro­vides more detailed informa­tion about the use of data on the fol­lowing page:

12. Google Maps

The web­site uses Google Maps API to dis­play geo­graphical informa­tion visually. Google also acquires, pro­cesses and uses data rela­ting to use of the Google Maps func­tions by visi­tors to the web­sites. Under the fol­lowing link, you can find more informa­tion about data pro­ces­sing by Google: Data privacy statements by Google. There, it is pos­sible to make set­tings at the data pro­tec­tion centre so that data is used according to your wishes. You can find the terms of use for Google Maps under “Terms of use of Google Maps”

13. Use of the web analysis service PIWIK

Our website uses the web analysis service PIWIK. To carry out this analysis, PIWIK uses cookies. Cookies are small text files that are stored to your computer and provide analysis of your use of the site.
The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, are transmitted to our PIWIK server and stored there. As part of this process, you IP address is immediately anonymized so that you as user remain anonymous to us. The information generated by the cookie about your use of this site is not transferred to third parties. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

Should you be unwilling to have this data about your use of the site stored and analyzed, you may at any time subsequently withdraw your consent to it being stored and used with a click of the mouse. A so-called opt-out cookie is then placed on your browser, and as a result Piwik will no longer collect any data on your visits. Please be aware that, should you delete cookies from your browser settings, the opt-out cookie from PIWIK may also be deleted and will need to be reactivated.

Please note: Where the option applies, the opt-out option previously described can be integrated at this point. Accordingly, the required code must be incorporated into the website:

14. Further informa­tion

The user is aware of the fact that, even with the cur­rent state of tech­no­logy, privacy for data trans­mis­sions on the Internet cannot be gua­ran­teed. In this respect, users them­selves are responsible for the secu­rity of the data they transmit online.
Our users’ trust is very important to us. The­re­fore, ela-soft is more than wil­ling to answer ques­tions con­cer­ning the pro­ces­sing of per­sonal data. If ques­tions arise that are not ans­wered by this Privacy Policy, or if users wish to receive more detailed informa­tion on some point, they should not hesi­tate to con­tact us at the fol­lowing email address:

15. Social media presence

In order to communicate with active customers, interested parties and users and to keep them up to date with news and services in a contemporary way, we maintain social media presences. Thereby, visitor data can also be processed in countries outside the European area. Outside the European area, other data protection standards apply. We would therefore like to point out that there are risks for the visitor, due to the fact that for example the data processing is subject to other regulations on transparency or law enforcement. User data is also used for market research and advertising purposes. In addition, user profiles can be created from the collected data, such as the behaviour when using certain offers and the interests determined. These in turn are used to place advertisements within social media, but also on other channels, which match the interest determined. Often this information is collected with the help of cookies on users’ end devices and then evaluated according to certain criteria. The data stored in the social networks for individual profiles can also be linked to the data stored with the help of cookies. The providers who are certified under the EU-U.S. Privacy Shield Framework are subject to an obligation to comply with European data protection standards.
The maintenance of presences in social media and the resulting processing of personal data takes place on the basis of our legitimate interests in effective and up-to-date information of and communication with users and interested parties in accordance with Art. 6(1)(f) GDPR. Provided that consent to data processing is obtained, the processing is carried out on the basis of Art. 6(1)(a), Art. 7 GDPR. We would like to ask you to note the details of the individual processing operations and objection options provided by the providers. For the assertion of user rights and requests for information, we would like to point out that these are most effectively submitted to the providers. Only these providers have the necessary data pool and the technical-organisational possibilities for the measures required for this purpose. We are available to you for any assistance you may require.

16. Social media analysis service Falcon

Regarding our profiles on social networks, we would like to point out that we manage them using the service. This is a social media management service operated by ApS, H.C. Andersens boulevard 27, 1st floor, 1553 Copenhagen V, Denmark. With we can centrally manage and support all our social network presences. We can post articles, edit user reactions, search the social networks for mentions and analyse all interactions with us and our actions. Whenever you interact with our social networking profiles, the information about you are stored within our account, which is stored in the profiles you use. This includes, for example, name, gender, profile picture, profile URL, handle/username. We also record the points in time you interact with our social media profiles.
We maintain profiles on the aforementioned social networks for the purpose of up-to-date and supportive public relation work and corporate communication with customers and interested parties. In order to be able to manage and support them centrally and efficiently, we use the social media management service

Vorsprung mit System


GU Automatic GmbH
Karl-Schiller-Straße 12
33397 Rietberg


  • +49 (0) 5244 90 75 -100
  • +49 (0) 5244 90 75 -589
  • nfg-tmtcd


Data Protection Notice

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